Erebus Penrite Racing has landed a whopper of a deal ahead of the year’s biggest race, Hungry Jack’s getting on board for tomorrow’s Bathurst 1000.
In a rejuvenated partnership, the restaurant chain first signed as a partner in 2016 and are back for the team’s Bathurst defence.
Hungry Jack’s Chief Marketing Officer Scott Baird said the deal was a win-win for both parties.
“It’s fantastic to be back on board with Erebus this weekend,” Baird said.
“It’s a very exciting time for the team and we are thrilled to share this experience with them and reconnect with the team’s fan base.”
With over 45 years history, Hungry Jack’s have more than 420 restaurants serving every major population centre in the country.
Their logo features on the front splitter of both David Reynolds and Anton De Pasquale’s Holden Commodore’s this weekend.
Erebus’ CEO Barry Ryan said it was a major coup to have Hungry Jack’s back in the family.
“To have such an iconic brand partner with us again is significant for our team,” Ryan said.
“It’s a huge validation of the development and direction we have taken since we first started this program with the Holden’s.”
Securing the Australian fast food franchise isn’t the only win for the team this weekend, who yesterday secured two cars in this afternoon’s Top Ten Shootout.