BIC is known the world over for producing some of the world’s most identifiable products and this weekend Jack Le Brocq will take to the grid in Perth in a race car set to join that list.

The #9 Camaro will feature a striking livery worthy of its namesake complete with the BIC Boy logo on its side panels. 

“I’m really proud to represent BIC and their products have been a part of my life for as long as I can remember,” said Le Brocq. 

“Most families would have BIC in their homes without even realising it. With everything from their trusty BIC Cristal ballpoint and 4 Colours pens to their versatile lighter range… I know I give their razors a good workout keeping this noggin aerodynamic!  

“After talking to the legends at SS Signs and the guys and gals in the team, we set out to create a race car that would grab attention and reflect the essence of the BIC brand which is all about experiencing joy from simplicity. 

“The outcome is bloody awesome; it looks snazzy and fast and I reckon it’s gonna be a ripper out on track.”

BIC, renowned for its commitment to quality and innovation, sees their partnership with Erebus as a natural extension of its brand values. 

“We are thrilled to be partnering with Jack and Erebus for 2024 and especially to have this amazing full car livery for the Perth SuperSprint,” said BIC General Manager APAC Mark O’Sullivan. 

“Motorsport is a dynamic platform that perfectly aligns with our brand’s spirit of precision, performance, and excellence. We look forward to an exciting race weekend and wish Jack and the team all the best.”